How to Create the Ideal Offer For Your Audience

How much time do you spend spinning your wheels creating the next new “perfect” offer?

The one that will resonate with your audience and allow you to scale? 

I see so many of my clients spending hours and hours researching, strategizing, and planning to launch the next "thing". 

And, sometimes your business requires a pivot. 

But more often, we can save ourselves mass amounts of time, energy and resources if we optimize what is already working, or just needs adjusting. 

Most likely, you have an existing idea or offer that just needs some tweaking.

This is much more efficient way to step into your next evolution to better meet your clients needs and increase your bottom line. 

So ask yourself: What is that one thing you keep thinking about in your business?

That one idea that you just can't seem to let go of. 

The one offer that you might have stopped selling, but you wish you could bring back in a new way.

And, how do you know if it makes sense to finally pursue that idea or if it is simply a distraction?  

Here is a simple 2-step way to tell.

• First, start by revisiting your next level vision. (Check out EP53 of the Lean Out Your Business Podcast for a walk through on how).
• Next, ask yourself if what you are considering is directionally aligned with where you want to go.

Sometimes we fool ourselves into thinking something is a good idea out of obligation to clients...even if it isn't what we want.

We can look back on the success of something in the past and consider the possibility of bring it back...but our heart isn't in it.

Or we can allow fear of the future pull us back into the past by doing something that feels safe and predictable instead of scary and unpredictable.

Those are signs that it is just a distraction and will become something you (or even your clients) will resent if you move forward with it.

Those things are in the past for a reason and should stay there.

On the flip side, if what we are considering is directionally aligned with our vision, and the more we think about it, the more excited we get, that is a sign it is worth pursuing.

So how do we go about testing our offer in a way that doesn’t require a huge investment of time or resources? 

You want to test offers in a way that is simple and manageable; without investing days, weeks, or even months building something that never sells.

The best way to keep things simple is to "sell it" before you build it.

Selling doesn't have to mean having someone actually make an investment, although it can. 

"Selling it" could also look like :

• having someone register for a waitlist
• hit reply to an email or send a message on social media to express interest, or
• putting down a deposit.  

This is a technique that I have used in the past to launch programs and it works like this: 

Instead of building everything out: sales page, thank you page, zoom meeting links, email confirmation and nurture series, and all the things…

I simply send an email with a short summary saying "reply if you are interested".

I set a minimum number of people it would take to run.

If the minimum or more are interested, I implement all those things for the next quarter, and then do a full "launch" in future quarters.

I keep the delivery approach lightweight, leveraging something I already have combined with live components.

It is a simple way to both gauge interest and to deliver the program if enough people said yes.

There are times when you want to do a very thoughtful and well-planned launch of a program or service, especially when you're selling it on repeat.

But, there are other times when you simply want to explore an idea before investing all the time and money into architecting something that may never sell or get delivered.

In this case, most of those responses said that it sounded great, but the timing wasn't right. That being said, there was still interest and queries. 

These are some of the questions I received:

• "Will you be offering this again in Q3?"
• "How can I work directly with you?"
• "Can I work with you for an hour or two instead of a full day?"
• "What other dates can you do for your VIP Strategy Day?"

So, instead of focusing my efforts my offer, I did 2 things:

Opened up my calendar for an additional VIP Strategy Day, and added a 2-hour strategy session option for those who want to dig deep into a specific business idea or challenge and don't feel they need a full VIP Strategy Day (details here)

If you are feeling ready to shake things up in your business, I invite you to start by assessing if you already have something you want to breathe new life into.

When you think about your idea or offer:

• How can you do something quick and lightweight to test out the interest?
  
• How can you keep the way you deliver the 1st round of that offer simple without having to do a lot of work up front?
  
• How can you keep the way you deliver the 1st round of that offer simple without having to do a lot of work up front?
• What can you deliver live? 
• Where can you leverage something you already have that clients love and delivers great results?

This is what's called MVP - minimum viable product. MVP is the gold standard for approaching new ideas and offers in your business.

It's a great example of working smarter not harder and approaching things in a way that leads to better and more profitable results long term.

Do you need support re-envisioning your offers? 

Team Lean Out Method offers you services for simple and sustainable scaling.

Receive the support you need to implement a new idea or offer or completely reimagine your current business model with the 2-hour strategy session.

This is an incredible value, and you'll be amazed how much we can accomplish in just 2 hours!

Book a 2-hour strategy session today to create the perfect offer to scale your business.