Could the way you talk about pricing be unintentionally limiting your business growth and client relationships? What if shifting your focus from self-worth to client transformation could unlock more sustainable success?
In this episode, I dive deep into the commonly used phrases "charge what you're worth" and "get paid what you deserve," uncovering the hidden pitfalls they create in business communication. While these statements may sound empowering, they can actually be misleading and even harmful—both to your personal self-worth and your business brand.
I challenge you to rethink how these phrases tie your worth to monetary value and why it's crucial to shift the focus to client-driven value instead. I’ll share practical insights on positioning, messaging, and enhancing perceived value—helping you move away from pricing based on self-worth and toward pricing that reflects the real transformation and results you provide.
If you're ready to refine your business language, create a stronger brand, and build a more sustainable and scalable business, this episode is for you. Join me as I break down how to communicate your value effectively and set pricing strategies that benefit both you and your clients in the long run. Let’s dive in!
In this episode, I discuss:
• The Problematic Language of Pricing
• Worth vs Pricing
• Misguided Advice and Pricing Strategy
• Actionable Advice and Shifting Perspectives
Tune into Episode 219 of the Lean Out Your Business Podcast or keep reading below.
by Crista Grasso
Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business. She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast.
