Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch?
In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I’m shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth.
We’ll talk about how to systematize your business, showcase your team, and blend personal and business branding in a way that still feels authentic but also scalable. I’ll also share examples—like Richard Branson’s Virgin Voyages—to show how the right balance between personal touch and brand identity can help your business grow.
If you’re looking to scale and aren’t sure how to make this transition, this episode is for you! I’ll walk you through practical steps to help you shift your business model.
In this episode I discuss:
- Scaling a Personal Brand
- Challenges of Scaling a Personal Brand
- Mental and Personal Growth in Scaling
- Personal vs. Business Brand
Tune into Episode 214 of the Lean Out Your Business Podcast or keep reading below.
by Crista Grasso
Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business. She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast.
