Will your custom packaging make or break your planner?
The short answer is, luckily no.
You might be thinking that having a custom package really matters when it comes to if your customer will love your product or not but it’s likely just a nice little bonus that might look exciting during an unboxing on social media.
None of your fancy packagings will matter however if your product itself is not what the customer truly wants.
The vast majority of all planners, workbooks, and journals on the market do not come with a form of custom packaging and it is not a priority feature.
That being said, you do need to decide on your packaging whether you are shipping your planners to your customers or you have someone else do fulfillment.
The good news is that regardless of if you are doing custom packaging or off-the-shelf shipping boxes and materials, I help you with all of that and share my top resources inside the Planner Academy (plus help you determine what to include / exclude in your planner to ensure your clients get results).
Have other questions about creating a planner?
Inside our Planner Academy you get access to both a packed curriculum AND weekly Q&A calls where we discuss everything you could possibly need to know about creating, designing, printing, and selling a planner. Here’s a few of the questions we recently covered in one of our Q&A calls:
- What to include and exclude to keep costs low and quality high
- How to add embellishments like tear-offs and tabs cost-effectively
- A big mistake people make when selecting their printer that keeps them stuck and having to charge way more than they wanted for their planner
- When to launch the planner for maximum sales potential
- The 2 pieces that take the longest and how to fast track them
- The behind-the-scenes process I followed to create my Lean Out Planner
There's a lot more inside the Planner Academy too - check it out to learn more.
Want to learn how to scale your business with a planner?
Then you want to watch my free masterclass where I share:
- The top 5 mistakes people make when creating a Planner, Workbook, or Journal for their business
- How a planner can be leveraged to help you scale an existing coaching, consulting, or service-based business
- How to get your planner created in the next 90 days
Click here to register for instant access to the masterclass.
by Crista Grasso
Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business. She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast.
