What to consider when it comes to choosing the paper for your planner, workbook, or journal?
You can spend months getting the exact look of your planner down perfectly but when it comes time to pick the paper your customers will experience it with, can be a make or break moment.
Poor paper quality is a leading cause of complaints.
You have probably experienced this a time or two yourself. You open your new planner, take out your favorite pen, and next thing you know your pen has bled through the page and it rips. Then all of a sudden you are out a page and have to find a brand new pen that will be kinder to the pages.
So what are the key components to look for when it comes to picking out your planner/ workbook or journal paper?
- Paper thickness
- Color, brightness, and opacity
- Type of coating
Things To Look For:
You need to make sure the paper is thick enough that a pen doesn't bleed through the pages and opaque enough that you can't see the printing and writing through the reverse side.
You also need to make sure that the ink doesn't smear when someone writes in the pages.
You also need to select your paper color. The most common for PWJs are white, off-white/cream, and ivory.
Not only will it influence how your customers feel about the product and its usability, but it can have a big influence on cost and which printer you will work with.
We will be covering printers in more detail in the coming weeks here on the blog. Make sure to subscribe to our blog and newsletter to stay up to date on all the ways you are able to create your very own product.
Creating a planner, journal or workbook is one of the best investments you can have for your business.
Have other questions about creating a planner?
Inside our Planner Academy you get access to both a packed curriculum AND weekly Q&A calls where we discuss everything you could possibly need to know about creating, designing, printing, and selling a planner. Here’s a few of the questions we recently covered in one of our Q&A calls:
- What to include and exclude to keep costs low and quality high
- How to add embellishments like tear offs and tabs cost effectively
- A big mistake people make when selecting their printer that keeps them stuck and having to charge way more than they wanted for their planner
- When to launch the planner for maximum sales potential
- The 2 pieces that take the longest and how to fast track them
- The behind-the-scenes process I followed to create my Lean Out Planner
There's a lot more inside the Planner Academy too - check it out to learn more.
What type of paper are you leaning toward using? Let us know in the comments down below.
Want to learn how to scale your business with a planner?
Then you want to watch my free masterclass where I share:
- The top 5 mistakes people make when creating a Planner, Workbook, or Journal for their business
- How a planner can be leveraged to help you scale an existing coaching, consulting, or service-based business
- How to get your planner created in the next 90 days
Click here to register for instant access to the masterclass.
by Crista Grasso
Crista Grasso is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business. She is the creator of the Lean Out Method, 90 Day Lean Out Planner, and host of the Lean Out Your Business Podcast.
