Business & Optimization,  Lean & Agile

Why Working Harder and Hustling is NOT the Answer

There is an obsession and romanticism with hustling and working harder and I call bullshit on it!⁣

It isn’t about working harder, doing more, or having to feel like you are hustling every damn day. ⁣

✧ It’s about working SMARTER. ⁣

✧ Focusing on your highest PRIORITIES. ⁣

✧ Doing less things but BETTER.

✧ Being FOCUSED. ⁣

✧ Keeping things SIMPLE.⁣

✧ Actually FINISHING something instead of just being busy. ⁣

✧ Ensuring your are OPTIMIZING everything you are doing.⁣

✧ Making your business LEAN.⁣

Do I work hard? Yes! Most people describe me as the hardest working person they know, BUT I have moved past wearing that like a badge of honor. I am consistently focused on working SMARTER within the time I do have, and I love helping my coaching clients to do the same. ⁣

Why? Because when I work 18 hour days every single day, I burn out. I forget to make self care a priority. I feel like I don’t have time to exercise or eat healthy. Or visit with my friends and family. Can you relate?⁣

That random bright shiny object someone just told me about? Sure, I will just stay up an hour later tonight to work on it. I am a hard worker. I hustle. This is just what we do for our businesses. Sleep deprivation is to be expected when you are running a business. Right?⁣


It has taken me a while to change that story for myself and I know it is something so many of my clients struggle with. ⁣

I would love to hear, is this something you struggle with? Or how have you started working SMARTER instead of HARDER?

I think it all starts when we stop romanticizing hard work and hustling and stop feeling like we aren’t a “real entrepreneur” if we don’t. ⁣

By setting boundaries and WORK WITHIN THEM instead of adding “just one more thing.”⁣ XX

And if you need help with it, I have a select number of 45 minute coaching intensives available each month.

Known as "The Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact RIGHT NOW to grow and scale your business. She specializes in helping businesses gain clarity and focus through strategy, planning, and lean practices. She is the creator of the Lean Out Method™ and the Lean Out Planner™.