Business & Optimization

The Right Kind of Change for Your Business

Are you focused on the right kind of change in your business?⁣


If you want to keep growing, change is required. But one of the mistakes I often see people make? And one that I repeatedly made myself when first starting my businesses is… ⁣

Making big revolutionary changes too often or too fast, especially when evolutionary change is what is needed instead.⁣

Not letting things run for long enough to know if they are truly working before moving on to something else.⁣

⁣Some of the best performing content I have ever created, I created years ago. From a YouTube video that I forgot I even posted that now has over 800,000 views, to blog posts I wrote for businesses I have long since closed or rebranded.⁣

My best selling jewelry designs are some of the signature pieces I launched Criscara with. My most requested and impactful coaching programs are the ones I have been offering for almost 2 decades.⁣

Are they exactly the same as when I started? No. I have continued to grow and evolve them, to build off of the valuable feedback received, and the shifts in myself and my brand as I have grown.⁣

But, I used to launch something and then as soon as the launch was over, I was on to the next thing. Making big revolutionary changes. It was when I focused instead on evolutionary change that I started to see really long lasting results.⁣

If you have been thinking about retiring or completely reimagining one of your products or services, or even your whole business, consider making smaller evolutionary changes instead.

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Known as "The Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact RIGHT NOW to grow and scale your business. She specializes in helping businesses gain clarity and focus through strategy, planning, and lean practices. She is the creator of the Lean Out Method™ and the Lean Out Planner™.