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E203:Increasing Freedom and Wealth with Melissa Unsell-Smith

Explore Other Episodes

Do you want more freedom in your business as you look ahead at 2025?

Many entrepreneurs feel so buried in details and distractions that it can seem impossible to reclaim control of your time and clarity in focus.

In this week's episode of the Lean Out Your Business Podcast, I chat with Melissa Unsell-Smith, founder of Catalytic Icon, about creating a business that aligns with the life you truly want and achieving success without overworking.

Melissa shares her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue.

Melissa also breaks down the core principles she uses to guide her clients: staying aligned with one’s identity, using the 80/20 rule, cutting out non-essential tasks, as well as embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business.
 

In this episode, we explore:

  • Key principles for achieving freedom and wealth
  • Eliminating distractions and gaining clarity
  • Utilizing the 80/20 rule for maximum impact
  • Embracing discomfort to drive growth
  • Practical steps to reclaim your time

"Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."

 – Melissa Unsell-Smith

 

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ABOUT THE SHOW

The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.

UNCOVER HIDDEN TIME AND PROFIT IN YOUR BUSINESS

Download our proprietary waste guide to uncover where you could be getting time back in your week and increasing your profit margin

If you have ever found yourself wishing there were more hours in the day or more profit in your business, the reality is that there is hidden time and money in your business. 

After spending more than 20 years working with businesses to uncover hidden time and profit as they scale, I've identified 10 of the top areas coaching, consulting, and service-based businesses leave massive amounts of time and money on the table. Download the free guide to determine where you have hidden time and money in your business.