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E188: How to Sign Bigger B2B Deals with Laura Khalil

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How can you overcome limiting beliefs and gain the confidence to land big B2B contracts?

What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals?

What steps are involved in determining and implementing value-based pricing?

In this episode of the Lean Out Your Business podcast, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”.

Laura shares with us how to be proactive, build a network of supporters, and not rely solely on referrals. The conversation dives into the differences between working with small businesses and large corporations, emphasizing the importance of value-based pricing and maintaining strong client relationships. She also offers practical advice, such as using the guiding question, "Does it make the boat go faster?" and shares essential tips for securing testimonials, writing case studies, and identifying new prospects within client organizations to continually grow your business.

Don't miss this profound and insightful episode if you're eager to elevate your consulting business and secure bigger deals with large companies.

 

We discuss practical strategies for working with large companies and landing larger, more lucrative contracts including:

  • How to position your value to large corporations
  • What to do and what not to do when pricing contracts
  • How to strategically leverage testimonials and case studies
  • Balancing client work with business growth activities

 

“It's just as hard to get a $5,000 contract as it is to get a $500,000 contract. There's not much difference in the process.”

- Laura Khalil

 

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ABOUT THE SHOW

The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.

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