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E186: Cooking Up a Marketing Strategy That Works with Iris Goldfeder

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Do you sometimes wonder if your marketing efforts are worth the time and money you're investing?

It's common to question whether our strategies are hitting the mark or just burning through resources.

In this episode of the Lean Out Your Business podcast, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times! 

Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.

In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results.

We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business.

If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!

Iris brings a unique chef-inspired approach to marketing and shares how to cook up a marketing strategy that truly works including:

  • Benefits of a heart-centered business approach
  • Knowing when to hire a Marketing Pro vs. DIY
  • Balancing growth and marketing optimization
  • The impact of video in building trust
  • Why immediate results don't always happen

 

“Marketing is a long game, not a short one; it requires time and nurturing.”

-  Iris Goldfeder

 

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ABOUT THE SHOW

The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.

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