• Business & Optimization,  Strategy & Planning

    How to Identify Your Sales Goals for Service Based Businesses

    In our last post, we explored how to identify achieve sales goals for businesses with a physical product.  This post is for all of you with service based businesses or those with digital products such as e-courses and workshops. Let’s start by recapping a couple core concepts: The best way to hit your sales goals is to work backwards.  This is true no matter what type of business you have.  Also true no matter what type of business you have is the practice of setting 3 goals: BASE:  How much do you need to make? TARGET: How much do you want to make? STRETCH: How much do you dream of making?…

  • Business & Optimization,  Sales & Marketing,  Strategy & Planning

    How to Achieve Your Sales Goals for Product Based Businesses

    Welcome to Part 2 of the Sales and Scaling Secrets Series.  In Part 1, we looked at how to identify your sales goals for product based businesses.  Goals that are realistic and attainable. In this post, we will explore how to consistently achieve, and eventually surpass, your sales goals. Okay, so now that you know how many products you need to sell to hit your sales goals, you can start to define the sales and marketing strategies to achieve them. The first thing you need to do is look at your analytics. This will give you insight into what’s currently working and where the actions you’ll take should have the biggest…

  • Business & Optimization,  Strategy & Planning

    How to Identify Your Sales Goals for Product Based Businesses

    If you are struggling to identify realistic sales goals or to achieve the sales goals that you set, then this post series is for you!  It is the 1st of a multi-post Sales and Scaling Secrets Series on how to identify and achieve your sales goals for product based businesses. I have seen so many business owners use a “wishful thinking” approach to sales.  They arbitrarily set sales goals based on what they feel they “should” be making, as opposed to what they feasibly can make with the current products, systems, and approaches they have in place.  Some will look at last quarter’s results and proclaim that they will do…

  • Choose a Word of the Year - FashionablyLean
    Business & Optimization,  Strategy & Planning

    How to Choose Your Word of the Year + Make It Impactful for Your Business

    Not a big fan of new year’s resolutions?  Same here!  So ditch the resolutions and instead choose a word for the year.  A word, or phrase, that acts as a guide for the actions you take throughout the year in order to achieve your goals for your business and your life.  Consider it your mantra. Learn when and how to choose your word for the year, what to do if a single word feels too limiting, and most importantly, how to make your word more impactful for your business. ✧ ✧ ✧ How to Choose Your Word of the Year   When you choose your word of the year, my advice…