E207: Selling Naturally Without the Cringe with Aleasha Bahr

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Do you ever feel sales calls are more cringe than connection?

Many of us dread those overly scripted, awkward interactions that seem anything but natural.

But what if there was a better way to connect that’s genuine and effective?

That's exactly what Aleasha Bahr and I chat about in this week's episode of the Lean Out Your Business Podcast. Aleasha is a sales strategist speaker, best-selling author, and founder of the Black Sheep Sales Method™️. Aleasha shares her refreshing take on sales, focusing on being authentic and personal instead of using traditional, pushy tactics.

She brings insights from her journey as a former “idea seller” in the corporate world and explains why being transparent about product fit can actually win you more clients. Plus, we’re busting the myth that introverts can’t excel in sales—hint: empathy and listening skills play a huge part.

Aleasha offers practical advice on her sales philosophy, highlighting the value of curiosity and empathy over manipulation.

Finally, we emphasize the importance of ensuring a good match between a client and the service, creating mutual benefits for long-term success. 

In this episode, we dig into approachable sales techniques that feel good and actually work, including:

  • How to use curiosity and empathy effectively in sales conversations
  • The “pitch weaving” technique to keep engagement high
  • Identifying your “anti-audience” to attract the right clients
  • Pre-call educational materials to streamline your sales process
  • Making pricing a collaborative discussion
  • How to embrace a black sheep sales philosophy
      

"Creating an ‘anti-audience’ helps attract the right clients by clearly stating who you are, and who you are not."

 –Aleasha Bahr

 

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ABOUT THE SHOW

The Lean Out Your Business Podcast is a show dedicated to helping entrepreneurs accelerate business growth and simplify success.

Hosted by Crista Grasso who has been helping businesses for more than 2 decades to lean out by optimizing what's working and eliminating anything not adding value. 

If you are ready for more time back in your day and more profit in your business, while doing business differently and growing and scaling on YOUR terms, tune in to the podcast.

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