About Crista Grasso, Fashionably Lean Founder

Crista Grasso is a serial entrepreneur and seasoned business leader.  As the founder of Criscara Jewelry and Fashionably Lean, she leads a team of agile coaches, lean process specialists, and project delivery experts. She supports business leaders and teams across a wide range of product-based and service-based businesses, regularly consulting with Fortune 50 companies, coaches and consultants, manufacturers, fashion and accessory brands, start ups, and more.

Crista strongly believes that SIMPLICITY & FOCUS are the keys to success for any type of business and she is on a mission to help as many entrepreneurs and brands as possible LEAN OUT their businesses so they can accelerate sales and scale their businesses to the next level.

She is an expert trainer and facilitator and holds numerous certifications in Lean, Agile, and Program Management, including Lean Six Sigma (6σ), Kanban Management Professional (KMP), Scaled Agile Program Consultant (SPC), and Program Management Professional (PgMP).

Crista is known as “The Business Optimizer” due to her ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact RIGHT NOW to grow and scale your business.

Working With Crista

I believe that success is all about doing the right things, at the right time, and doing them right.

If I could only give you one piece of advice it would be this: “Do less. You’ll get more done.” This is the foundation of my coaching approach.  I believe that context is everything and there is never a one size fits all, so we start by getting crystal clear about what the right things are to do for your business right now.  That will mean letting everything else go (at least for now).

My coaching style is often described as pragmatic and “real”.  I have more than 2 decades of real hands on experience coaching thousands of people from C-Suite execs, to the amazing teams that make magic happen.  You won’t get a bunch of theory and overused hype – you will get practical, simple, common sense, and useful tools and techniques to seriously rock your business.  Things that I have personally seen work successfully countless times across a widely diverse set of businesses.



Will working together be a good fit?

As diverse as the businesses are that I work with, there are some key characteristics that they all have in common.  These characteristics are critical for success and for working together effectively.

  • You are ready to work and can commit to consistently taking actions to achieve the goals we establish!
  • You are willing to make changes, including letting go of the things that are not working for you
  • You are open to honest feedback
  • You have realistic expectations about the financial and time investment required to grow a successful business the right way and are not just looking for a quick fix


How to Work With Crista

If you are looking for fast feedback on a specific topic, a 45-minute 1:1 coaching intensive may be the perfect choice.  Whether you are about to launch a new product or collection, need feedback on pricing or marketing, or want someone to help validate you are doing the most important things next to hit your sales goals, let’s chat!  You pick the topic for this coaching intensive. Click here to learn more.

Most of my coaching clients need a lot more.  From  building out your entire business model,  to establishing a quarterly plan focused on profitable sales and growth, business optimization coaching may be perfect for you or your team. With options ranging from a 1:1 VIP Day to 3, 6, or 12 month retainers, let’s chat to determine the best way to accelerate reaching your goals.

If you are at a stage where you are looking to learn and experiment at your own pace,  I also offer a variety of ecourses, live workshops, and events targeted at specific outcomes.  View the current offerings here.

And always be sure to see what is new on the blog!

I look forward to working with you and helping you scale and optimize your business!

XO, Crista